As we see a number of age-old wedding traditions come to an end and new trends take their place, there’s one common thing that we’re always hearing from our couples: they want their wedding to be unique and memorable.

After working for more than a decade in the wedding industry, we have seen our fair share of trends come and go. The wedding trend cycle is especially interesting because it involves a number of newly emerged and “trendy” commonalities while also pulling in many traditional elements as well.

With the launch of the new Signature Weddings by Ashley website and branding, you may have noticed a little something new. That thing is the introduction of a new service: wedding planning in British Columbia.

Signature Weddings has now planned over 500 weddings in Canmore, Banff, Lake Louise, and beyond. Here’s what we’ve learned along the way.

The pandemic has brought with it an endless stream of challenges, and that’s especially the case for the wedding, travel, and hospitality industries. While it’s been difficult, without a doubt, it’s also provided a great deal of clarity in a number of ways. Firstly, the “new normal” has really offered perspective on what matters most in our lives, where our values lie, and what we’re willing to fight for.

Wedding planning tips are something we’re pretty familiar with. Over the years, one thing we’ve come to understand is that most people drastically underestimate the cost of a wedding. Though, that’s why wedding planners come in handy. We’re aware of where costs can be cut, where budgets should be allocated, and how much things really cost at the end of the day.

Introducing Black and White Photography and Videography. It’s no secret that the breathtaking Rocky Mountains inspire and inform the work of all sorts of talented creatives both in the area and around the world. In Canmore, we’re blessed with a vibrant community of artists and makers who share their talents and creations for everyone to enjoy and find installation from, too.

Wedding planning is something most people don’t do often (unless you’re us, of course). Because it’s a unique undertaking, most couples often look back and can easily pinpoint things they wish they’d done differently. One of the main things we hear in hindsight is couples wishing that they’d spent more or less on specific aspects of their weddings.

Love is not cancelled. It is with great pleasure that we announce a new collaborative offering: Silvertip Resort Canmore Elopement Packages with Signature Weddings By Ashley. This special offering is perfect for anyone who’s plans have been changed due to recent circumstances or is simply wanting to elope in 2020. With this set price, the full-service package you will receive all of the support and details

When asked what she loves about her job, Ashley smiles and says “everything.” Ashley had dreamt of becoming a wedding planner since she was in middle school. She began working for Signature Weddings in 2008 and had the immense pleasure of taking over the company three years later in 2011.

None of us could have ever imagined that a pandemic would impact our lives, our communities and the entire world within our lifetimes. Still, to this day, it’s pretty unfathomable. All individuals and all industries are being impacted by these unprecedented times and that most certainly does not exclude the wedding and event industry.

Trust us on this one, planning a wedding comes with a whole lot of decision making. Once you’ve picked your location and your venue, the next step is picking your vendors.

A question we are often faced with is “why should I hire a wedding planner?” Many couples have never planned a wedding before. Therefore, it can be difficult to understand how exactly a wedding planner might impact your big day.

An interview with Canmore wedding cake baker, Darci Weil. Learn more about Darci and her shop, KAKE by Darci